We need to upgrade your Squarespace plan as we were limited to 20 pages on the personal plan so we need to upgrade to the business plan. Also, that reduces the transaction fees from 3% to 2% and means you can have unlimted page. Yay!

Done - 06/03/2017

Upgrade SquareSpace

Google Business

We need to make sure you claim your google listing so you have ownership of you google online presence.

Esprit Ladies Health Club & Spa

Done -  06/03/2017

Google My Business

Google My business is google's version of facebook. As it is their own platform, posting on here will improve rankings.

Done - waiting for validation

Make sure to always link the website via - https:// 
As that is secure, google will improve your ranking.

Done - 06/03/2017


Set up a buffer account which will post to all your social media accounts at once. Social media is very important these days for improving your search ranking. Google notices change on your website and social media. The more good content you post, the higher you climb.

Done - 06/03/2017


Moz Local

Subscribe to Moz local. Moz Local keeps all local directories up to date which helps create back-links and improves rankings locally. It also helps you get found by people who use online directories.


Done - 06/03/2017


A blog is very important in 2017 to write quality content to improve google rankings. If you don't have time, we can create a contributor log-in for every staff member so they can write a blog post, you need to aim for 1 blog post a week, make sure there is a good amount of text. Google loves that!

Done - www.esprit-health/blog
Updated - 

We need to make sure your website ranks for certain words and phrases that your customers are searching for - Ladies, Gym, Leicester 

Done - On Going

Key Words

Google Loves reviews! Get clients, friends who ever! To give you 5 star reviews via your google page. Make sure it is women only that review.

Done - 

Google Reviews

An up to date timetable will be useful for members, I have already set up a page here -


Done - 

Update Timetable

Make sure we have detailed description of every class. Make sure to include keywords - Leicester, Ladies and gym regularly.

Done - 


High Quality images and video. Arrange a photo and video shoot for high quality of images and staff members. Can also do still life images for banners etc... Images of every class would be useful for class descritions.

Done - 


Monthly News letters are great for keeping your members up to date with what is happening in the gym. It is also a great resource in getting emails of every member so you can them offers and discounts. E.G - Bring your friend or mum to the gym day.

Done - 


News Letter

Check competitors website, keywords, marketing etc... Learn what you can from them.

Done -


Get feedback from gym members about the website. What they like, what they don't like. What was the selling point of the website and the gym membership.

Done - 


You need to write up some real terms and conditions for the website.

Done - 11/03/2017

Terms & Conditions